Innovation is a nonlinear political process that does not adhere to any logical procedure. As demonstrated in the case, the start of innovation is simple but branches into numerous aspects that interact to either enable or increase difficulties toward the goal. Grundfos began this process with the idea of a smart chip that could increase the energy efficiency of pumps. This idea branched into numerous aspects, including cost, viability, acceptance in the market, changes in the company’s procedures, prices, legislations, and environmental factors (Dawson & Andriopoulos, 2017). These issues compelled the company to consider all the elements at once instead of solving one after another. Therefore, it is impossible to innovate on a straight line, considering the numerous aspects involved with every issue that arises.